I was tasked to create logos for fictional businesses along with their brand identities.

Sweet Kuma is a friendly and cozy Asian bakery with a warm, inviting atmosphere. The logo features a cute bear mascot and neutral tones like brown to create a soothing and cohesive look, reflecting the bakery's welcoming environment and making it a perfect spot to relax and enjoy delicious treats with friends.

Macaron Delights, a specialized macaron cafe, I designed a logo that reflects its playful and youthful aesthetic. The brand identity uses poppy colors like light blues to create a fun and vibrant atmosphere, capturing the café's lively and cheerful spirit.